Project Overview
For Climate Week 2025, Nike set out to build an immersive experience that captured their relentless drive to innovate — not just in performance, but in sustainability. The installation, The Relentless Pursuit, translated Nike’s process into a sensory journey across three zones — Lighter, Faster, Further — each exploring how technical detail, athlete insight, and progressive design intersect.Mirrored product displays offered 360° views of key innovations, while augmented digital screens layered live feeds with analysis and annotation, revealing the thinking behind Nike’s next breakthroughs. The result was an environment that put athletes* at the heart of the narrative and reframed sustainability as a fuel for performance, not a compromise.
My Contributions
I crafted the project’s mood film and developed the motion language that tied the experience together. Working closely with the design and production teams, I created digital posters, motion overlays, and animated elements for the live-feed displays, ensuring every moving piece aligned seamlessly with Nike’s design system and the intent of the installation.
