Project Overview
AKQA partnered with Visit Qatar on a global stopover campaign showcasing how “a day in Qatar can change everything.” The DOOH and digital rollout needed a cohesive motion system that could bring the campaign’s refined design language to life across hundreds of formats — from airports and transit screens to social and digital placements. The goal: deliver a modern, aspirational visual identity with clear, consistent brand attribution at every touchpoint.
My Contributions
I developed the motion principles that defined how the campaign moved — turning AKQA’s design system into a flexible, scalable motion language. I created and close to a hundred variations spanning tone, message, format, and duration, ensuring every asset felt unified and aligned to Visit Qatar’s brand. The result was a dynamic, easy-to-deploy motion toolkit that elevated the campaign’s storytelling and supported a seamless global rollout.
